What is Eye Tracking ?

In the 1950s Alfred L. Yarbus published important eye tracking research and his 1967 book is often quoted in the field. He showed the task given to a subject has a very large influence on their eye movements, meaning that the behaviour of an observer can be predicted through their eye movements. He also wrote about the relation between fixations and attention. During fixations, the brain is processing and taking information unless saccades event which are mainly used to search information.

The Paris Eye Tracking academy is composed of a unique group of highly cited, senior researchers from different scientific disciplines, including: Marketing, Psychology, Neuroscience, Ergonomics, Sport, Autism, Vision Research. Collectively they have a deep understanding of the principles, applications and benefits of eye tracking. The main goal of the Academy is to organise regular workshops and training courses in Paris so that the researchers can share their knowledge and experience.

ESSEM brings together internationally renowned researchers to teach students of all levels in the scientific foundations of eye movement research and the design and analysis of eye movement studies in basic (psychology, neuroscience), clinical (psychiatry, neurology) and industrial (marketing, economics, usability) settings. This event happens every 2 years. Next edition on summer 2020