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EYE TRACKING AND EEG FOR CONSUMER RESEARCH

Understand consumer’s perception of shelf layout, package design, marketing and advertisement material to improve concepts, layouts and consumer guidance.

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WHAT EYE TRACKING DELIVERS?

The goal of marketing and consumer research is to identify and assess how elements of the advertisement, packaging, point of sale impact customer behavior and decision making. In a competitive environment, brand owners request more information on the underlying cognitive processes that influence consumer behavior.

CASE STUDIES / USE CASES

Shopper research

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Test shelf placements in real-world environments.

Packaging Testing

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Test product and packaging designs in real-world environments.

Ad testing

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Compare and improve concepts and enhance the impact of print material, out-of-home ads, online banner or TV spots.