DigiTrack : The end of eye tracking for packaging testing
What is DigiTrack technology?
Scientists from high-end cognitive science research institute in France introduced a new biologically‐inspired solution that involves presenting, on a touch‐sensitive interface, a Gaussian‐blurred image that is locally unblurred by sliding a finger over the display. Thus, the user’s finger movements provide a proxy for their eye movements and attention. This method was validated by showing strong correlations between attention maps obtained using finger-tracking vs. conventional optical eye‐tracking. Using neural networks trained to predict empirically‐derived attention maps, scientists established that identical high‐level features hierarchically drive explorations with either method.
The future of mobile eye tracking
The world’s first deep learning powered eye tracking glasses
Pupil Labs has developed a new approach to mobile eye tracking that is powered by a novel end-to-end gaze estimation pipeline. You can put on the glasses and you will get gaze data immediately.
WORKS IN ALL ENVIRONMENTS
Traditional eye tracking approaches fail in bright sunlight. Pupil Invisible provides robust gaze estimation in any environment!
NEVER LOSE TRACK
Take the glasses on and off, just like you would a normal pair of glasses. No calibration required! Deep learning powered gaze estimation pipeline provides you with high quality gaze data regardless of how much you move. Pupil Labs has also integrated an IMU into the frame, so that you can keep track of head movements.
CONVENIENT BY DESIGN
A wide angle camera records your full field of view. An integrated microphone can capture audio. Pupil Labs recognizes that you might not always want or need an outward facing camera. That is why Pupil Labs has designed the entire scene camera to be quickly and easily detached/re-attached via magnetic connection.
SWAPPABLE LENSES
You can easily pop in/out lenses with different prescriptions and shades. The glasses can accommodate prescription lenses from -8 to +8 diopter.
Pupil Invisible Eye tracking Glasses
WHAT IS YOUR FIELD OF RESEARCH?
Brain & Neuroscience research
Marketing and consumer research
Brain & Neuroscience research
Better understand the brain and human behavior, develop new models/applications for computer interfaces and modify in real-time your experiments with neuro feedbacks
Cognitive Psychology & AI
Marketing and consumer research
Brain & Neuroscience research
Better understand the cognitive processes affecting attention, memory, perception and language with advanced and innovative tools
Marketing and consumer research
Marketing and consumer research
Marketing and consumer research
Better understand consumer behavior and decision making process. Get the most advanced and innovative tools for test packaging, shopping studies, web testing, Mobile app testing
Industry 4.0
Driving behavior
Marketing and consumer research
Improve safety, performances and training process with advanced and innovative tools. Assist operators with advanced tools and improve productivity and comfort of operators
Driving behavior
Driving behavior
Driving behavior
Better understand driving behavior and monitor driver attention/distraction with advanced tools such as EEG, Eye tracking etc...
Vision research
Driving behavior
Driving behavior
Explore eye movement and better understand vision deficits with advanced and innovative tools