Eye Tracking Study : What is your field?

Thierry Baccino is full Professor in Cognitive Psychology for Digital Technologies at the University of Paris VIII and Scientific Director of the LUTIN Laboratory (EA 4004) at the Museum of Science and Industry (La Villette). He is a specialist in eye-tracking, a technique he has applied to the field of reading, and has published extensively on this topic. Currently his methodological research concerns the coupling of eye-trackers with other behavioral measurement devices: EEG (EFRP), physiological indicators (RED, EKG, ...) and Motion Capture.

Olivier Droulers (MD & PhD) is professor of consumer neuroscience at the Institut de Gestion de Rennes (Graduate School of Management), University of Rennes 1. His research investigates the application of concepts and techniques deriving from neuroscience to marketing, with a special focus on eye tracking methodology. His research has been published in the Journal of Advertising Research, Psychology and Marketing, the Journal of Neuroscience, Psychology, and Economics, PLOS One, Advances in Consumer Research, Tourism Management, Public Health Nutrition, Recherche et Applications en Marketing, and the Journal of Historical Research in Marketing.

Lisa Jeanson is a cognitive ergonomist and a young researcher specialized in mental workload. She is currently writing a thesis and working for PSA Group. Her research aim at predicting mental workload in workstations and allowing workers to do their work automatically without making errors. She intervenes to improve performances and quality of working life on workstations.

In 2016, after analyses, she recommended a change of part in the 308 vehicle and eradicated recurring errors in a plugging task. 

In 2017, she created a behavior analysis method to detect collective regulations. Therefore, she identified the combination of tool enslavement and variations of activity as factors of mental workload in cyclical tasks. 

In 2018, she piloted a kitting area development project in Sochaux. This project was the first of its kind in PSA and drastically reduced errors of supply and complaints from workers. 

In parallel, Lisa Jeanson gives conferences and training workshops upon mental workload management at work in companies (such as Orange S.A.) and in professional as well as scientific events. Each intervention is unique and presents mental workload at a useful tool to improve performance and quality of working life.